Overview

Senior Helpers, founded in 2002 by Tony Bonacuse and Peter Ross in Lutherville-Timonium, Maryland, is a premier provider of in-home senior care known for its excellence in disease-specific management - particularly for dementia, Parkinson’s, and chronic conditions. As of 2026, the company operates more than 350 franchise and corporate-owned locations across the United States, Canada, and Australia. Its growth reflects a steadfast commitment to compassionate, personalized care that empowers seniors to live independently and safely at home.

The hallmark of Senior Helpers is its Senior Gems® program, developed in partnership with dementia care expert Teepa Snow. This evidence-based approach uses a gemstone metaphor, ranging from sapphire to pearl, to help caregivers recognize and support various stages of cognitive decline. Complementing this signature program is the LIFE Profile™ assessment, a data-driven tool that predicts hospitalization risks and helps design personalized care plans. Together, these innovations ensure seniors receive respectful, individualized support that maximizes independence, safety, and quality of life at home.

Beyond its specialized programs, Senior Helpers maintains a high standard of professional development, requiring caregivers to complete certifications specific to the conditions they support. The company has consistently ranked in Entrepreneur’s Franchise 500 and the Inc. 5000 list of fastest-growing companies. It also maintains accreditation from the Alzheimer’s Foundation of America and was the first national in-home care provider to be certified as a Great Place to Work®, underscoring its commitment to both clients and employees.